10 social media content ideas that work

Struggling for some social media content ideas that work? Here's a quick list of ideas to help you fill your content calendar...

1. "How to" videos

It’s no secret or trend - video has taken over the internet and now makes up 80 per cent of internet traffic!


"How-to" style videos are great because they add value, they position you as an expert and they build trust with your audience.


Best of all, you do NOT need a professional camera or videographer! In fact, professional video can sometimes be a negative because your video can look too polished and impersonal.


2. FAQs

If you’re answering all of the problems and questions your customers ask in a detailed and creative way, you're already adding value to your prospective customers and they are more likely to pick you.


FAQ's are also great from an SEO perspective (getting found on Google). If you are answering the most common questions that people pop into a Google search you are more likely to pop up in the search results. Two birds, one stone!


3. Repurpose your existing content

Creating new content is important - but it’s also time consuming.


One of the best ways to keep it fresh without giving yourself a full time content marketing job, is to repurpose your existing content into other mediums. For example…

  • Shoot and upload a video.

  • Transcribe the video into a blog.

  • Create 3 x Instagram quotes from the blog.

  • Create 3 x 30 - 60 second snippets of the video.

4. Use testimonials and case studies

Social media for business is all about creating social proof.


The best way to do this is with a case study or a success story. Rather than just saying “hey I’m awesome” tell the story of what happened.


Name - What is the name of the customer/s?

Before - Where were they before they started the process?

Goal - What did they want to achieve?

Obstacles - What obstacles did they run into?

Help - Why did they come to you?

Turnaround - What did you do? (Go into detail)

Result - What was the end result?


If you say it this way, you’re showing you’re an expert without having to say you’re an expert. This means you can avoid that horrible salesy stuff that people hate so much.


5. Go behind the scenes

Its basic human nature...people want to know what's going on and how things work.


The irony is, when you post casual, fun, behind-the-scenes content and promote it, it actually gets more engagement because it doesn’t ‘feel’ like an ad. Instagram Stories are a perfect place to share this style of content, but you can share photos on Instagram, Facebook, YouTube… you name it!


6. Ask something

Since Facebook and Instagram changed their rules (again) to give personal accounts preference over businesses, it’s all about creating ‘genuine interaction’.


This means creating conversations with comments, and creating engagement. A great way to trigger this, is by asking your audience questions, and telling them to do something. For example:

“Would you pick _____ or _____?”

“What is your favourite _________?“

“What do you think? Let us know in the comments!“

“Tag a friend who _________“


7. Use your freebies

This is a great way to not only add value, but build your email list. People also refer to this as a ‘lead magnet’ which is a way to get someone’s email in exchange for a chunk of value.


Good lead magnets include:

  • Cheat sheets

  • Toolkits & bundles

  • Swipe files & templates

  • Checklists (we have a few of these)

  • Calendars (and these)

  • Webinars & workshops

  • Quizzes

8. Statistics and facts

Statistics can be very useful for B2B industries. If you’re in real estate, you can give stats about property. If you’re in marketing, you can share stats about things like an increase in messenger bot open rates. If you’re in cryptocurrency, you can share stats about market trends.


You get the point…Whip up a design in Canva to make it look nice (we all know stats can be painfully boring if there’s too much of them!).


9. Memes and gifs

Everyone loves a good meme, don't even bother pretending that you don't!


They’re a quick, easy and fun way to inject a little humour into the feed. You can repost popular memes from around the web or make your own.


GIFs are also a really cool way to stand out of the feed. Stop motion looks awesome but it’s difficult to do, and GIFs are a great alternative.


10. Host a competition

This is a great strategy for Facebook & Instagram to get more fans and reach new people.


All you need is an attractive offer, a time limit and simple terms on how people can enter. However there are a few key things you need to keep in mind:

  • You need a great offer. It doesn’t always have to be expensive, but make it an offer people would actually want to win, otherwise it won’t work.

  • Don't spam! This is a great tool for local businesses, but you need to be a bit careful. The new Facebook and Instagram algorithms penalise ‘surface-level’ engagement.

  • Make it easy. If it’s Facebook, ask them to like and share. If it’s Instagram, ask them to tap and tag. If you make to too complicated, people won't do it, its that simple.


So there you go. You can pick and choose any of these ideas for your social media content. If you want to grow your social media faster and with less effort, check out our social media management packages.

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