In our previous post we talked about landing pages, what they are and how to build one. In this post we go through ten ways you can make use of landing pages to grow your business.
1. To capture emails
First and foremost, landing pages can be used to capture emails. If you are in the early stages of building your customer base, gathering emails is the perfect place to start.
You can then directly market to these leads via an email marketing strategy or you can use this email list to better target customers with social media ads.
2. To collect customer information
We have already talked about how landing pages can act as sources for data collection. If you want to collect additional information from your leads, consider using a landing page and a form to do so. You can then use this information to build relationships with them, turning leads into lifelong customers.
3. To boost SEO
Yes you can use a landing page to boost your SEO. Take this opportunity to get your landing page organically ranking in Google search. Unlike PPC and running ads on social media, optimising your page is free.
4. To support your pay per click campaigns
Running ads on Google? Use landing pages! Typically PPC ads direct users to a landing page rather than the companies home page. This is because landing pages have higher conversion rates. You will be able to target specific products or promotions so that when someone clicks your ad they are immediately directed to a page that is set up for conversion success.
5. To connect with your social media ads
Just like building a landing page for Google Ads, building one to link to your social media ads can maximise conversions. Give users a distraction free page where they can quickly and easily convert or purchase your product.
6. As a stand in website
A landing page is a handy stand in while you are building or rebuilding your website. This allows you to continue capturing leads and generate your customer base while you are getting things up and running.
7. For additional information
Don’t have enough room to say all you need to say on your Facebook ad? Use a landing page to go in to more detail. Facebook ads can be used to direct users to a landing page that has additional information. This is where you need to be creative, enticing and maybe even a little witty. Don’t overwhelm but make sure you are writing copy that will convert your potential leads into customers. If you get them to the landing page, it’s just one more click until they convert.
8. For special promotions
You can create a new landing page for every ad you are running, or you can create landing pages for special coupons or promotions. A landing page is direct, goal oriented, and only contains the information that is essential for conversions.
9. For your free trial
Offering a free trial of your product? Use a landing page to make it easier to capture conversions. Users will only have one option available to them – to start your free trial. You could have this same page on your website but as a landing page this information is free of distractions like a navigation bar, it has a clean direct design and it’s easy to measure your conversions.
10. Ad congruence
This means that your ad looks like the page that it links to. Instead of completely altering one of your website pages to match your ad, create a landing page that looks just like it. You can use the same image, style, colours and content of your ad. It’s important that your ads look similar to their landing pages so that users get the sense that they are in the right place. It also makes the transition from ad to web page smooth. This transition is an indication of what the user might experience as a customer to your business, so you want it to be hassle-free.
Need some help?
If you need a hand setting up a landing page or connecting it with your various digital marketing strategies, get in contact with our team for a free consult today.