What is a sales funnel?

Digital marketing is an important part of any business campaign. It has a lot of different components including email marketing plans, content creation, social media presence and conversion of visitors to customers on your website.

Bringing this all together and forming another part of your digital marketing campaign is development of a sales funnel (also known as a marketing funnel). A sales funnel is essentially the process your customer or client takes in deciding to purchase from you or hire your services. This means you are working to generate leads for your business that you can ultimately convert into repeat customers. This can be a short or long process depending on the type of product or service you offer.

The following is a really simple response to the question what is a sales funnel?

A sales funnel looks like this:

  1. Awareness

  2. Conversion

  3. Engagement

  4. Selling

  5. Connection

Developing an effective sales funnel does take some time and effort, but like most digital marketing efforts, if you plan it and execute it right, there is a heap of benefits to be gained.

There are 5 key steps to develop and complete a sales funnel:

  1. Create your lead magnet i.e. your special something you can offer your potential clients

  2. Create a targeted landing page specifically for your lead magnet.

  3. Create an automated email set campaign that delivers value and helps your potential customers to get to know you

  4. Create your upsell, or your down sell depending on what it is your customers want. Either way, this is where you aim to turn your potential customer into an actual customer.

  5. Follow up with customers to keep the connection going.

Even if you don't manage to close a sale with a prospect straight away, the aim of your sales funnel and your email campaign should be to keep them engaged with you and your business so that when they are ready to purchase, you are top of their mind.

If you were successful at getting a sale, then it's probably even more important for you to keeping your customers involved in your business. Lifetime customers are a brilliant source for repeat purchases, testimonies, sharing of your work on social media and spreading positive word of mouth.

If you want to know if a sales funnel is appropriate for your business or venture, then hit us up. We can help you through the process or even build one for you.

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