Why do I need a business coach?

One of the most rewarding parts of our work at Pacmentality Consulting is helping others to achieve their goals. Seeing the difference, it makes to entrepreneurs, business leaders, teams and business performance is genuinely inspirational. But what is a business coach and do you really need one? The following is an introduction to the world of business coaching to help you understand how you can benefit.

Who needs a business coach?

Business coaching isn't just something for the high paid executives. These days, it’s for anyone who has the self-awareness to know they, and their business, have the potential to grow.


Coaching is for anyone looking to set up a new business venture or grow an existing business. These can be any type of business from small start-ups to large companies.


What is business coaching all about?

A business coach helps you to assess where your business (or you) is currently at, the areas where you are happy and succeeding, as well as the areas where you need to improve. Or perhaps you are lacking a little focus and you know where you need to improve, but you just need a little accountability to push to get there.


A business coach will work with you to create and work through goals that will help you and your business to achieve success. It's about creating the future that you want, so coaching helps you to prioritise what will have the biggest, most positive impact on you and your business and creating a step by step plan to get there.


What can a business coach help with?

As a business coach, we work to:

  • build self-awareness

  • create sound business strategy, including goal setting

  • develop values, competencies and behaviours that support your business goals

  • build effective teams

  • develop leadership skills, in you and your team

  • increase business and team performance.

How does business coaching work?

If you're like us, you are super passionate about your business, after all that's what got you started in the first place.


This is where the first part of any conversation with a good business coach should start, i.e. understanding your why! For us, this means meeting over coffee to explore how we can work with you. We aim to understand more about you and your business and will to invest time and effort in doing so.


From here your business coach will want to make sure they are the best person to support you, and its your opportunity to make sure you feel comfortable and will be able to build a relationship with them. You should ask any questions you have on your mind about them or the process. Definitely ask about their background, experience and their coaching style.


Once you are both on the same page, and happy to proceed with your business coach, you will begin exploring what the current business reality is. Expect questions like:

  • why is this important?

  • how far away from your business goals are you?

  • are your business goals realistic?

  • what’s going well?

  • what’s been stopping you from achieveing your goals so far?

As you can see, these questions are all about building your own awareness and helping your business coach learn about what is going to help you to move forward.


This is where you and your business coach will start coming up with options. Coaching isn’t just about deciding on one solution, its about coming up with as many options as you can, exploring the advantages and disadvantages of each and then deciding the best way forward...AND then committing to it!


Don’t expect your coach to tell you what to do. It’s their job to get you to come up with your own plan of action and execute it!


How long does business coaching take?

There us no definitive answer on how long business coaching should take. It really depends on your business and what you want to get out of it.


As a general guide, we would normally work on the framework;

  • two sessions to get a course of action going and building goals

  • four sessions start to see and feel progress

  • six sessions to embed new approaches and to start to see a difference.

Most coaches also offer one off coaching sessions for you to either try it out or top up when you need it.


Over the course of your coaching relationship, expect goals to be tweaked as you and your business evolve and develop, and you experience new approaches, feelings and emotions – your coach is there to support you through those changes.


Is business coaching worth it?

Choosing to work with a coach, in any area of your life, is a big decision and a big commitment. You need to decide if this is something you want for your life or career, it's a life-changing decision.


Ask yourself if you feel like you need more in your life. If you want to feel empowered, more decisive, less anxious. Maybe you have the vision, but lack the plan to execute it. If any of these questions resonate with you, then it's time to book a free consultation.


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